For those that have been doing CrossFit for some time, you maybe wondering what Reebok plans to do now that it’s involved with CrossFit. The following is a statement they posted on the Reebok | CrossFit Facebook Page:We know there have been a number of questions about what Reebok’s intent and role in the partnership with CrossFit and it’s Affiliates entails. We hope the below provides some clarity. Take a look. January 18, 2012 We currently have in place a number of ways that CrossFit Affiliates can work with Reebok, including a custom Affiliate gear program, revenue share program, event sponsorships, product testing and more. Contact email@example.com for more info. Our ultimate goal is to see CrossFit Affiliates thrive. CrossFit HQ’s directive to us, and the core focus of our partnership with CrossFit, is to support the Affiliates. As Coach Glassman has repeatedly asserted, the Affiliates are CrossFit. If anything we are doing is not contributing to their success, we will re-evaluate our initiatives. This is something we take very seriously at Reebok. The intent of the current Reebok-CrossFit television commercials is to drive awareness of CrossFit to the greater public and get them banging down your door! WHY? Because we know CrossFit is the ultimate expression of fitness and it is time for the world to know. We are not in the gym business; we are a product company. In the end, through making the best possible product and supporting the Affiliates, we hope you and your clients want to sport our gear.
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